Hi friends,
I want to share an important update about the future of my small business.
Over the years, I’ve poured my heart into designing and handcrafting each piece of jewelry — sourcing high-quality materials (some from overseas) and building a brand that values originality, intention, and connection. But behind the scenes, things have become more difficult to sustain.
One major challenge is the increasing cost of international tariffs, which has driven up the price of many of the key supplies I use. As a small business, I can’t keep up with these rising costs without significantly raising my prices — something I’ve always tried to avoid in order to stay accessible.
Another hard reality is the growing issue of design imitation. I've seen my original work replicated by others, often with lower quality materials and a process that doesn't withstand longevity. It’s discouraging to see my creativity and time diminished in a marketplace that’s becoming more saturated with lookalike designs.
Because of these ongoing challenges, I’ve made the difficult decision to downsize my catalog and eventually close my shop. I’ll be retiring many pieces and offering fewer restocks as I begin winding down this chapter.
This isn’t easy, and I want to thank you from the bottom of my heart for all the support, encouragement, and love you’ve shown me along the way. It’s been an honor to create pieces that became part of your stories.
I’ll continue to offer what I can while supplies last — so if there’s something you’ve had your eye on, now is the time.
With love and deep gratitude,
Holly, original creator of breastmilk keepsakes
hello@hollyday.co
Order Fulfillment Deadline:
Effective January 1, 2025, I will no longer honor orders placed in 2023 or earlier. If you have a pending order, please send in your inclusions as soon as possible to ensure your piece can be made in time. Orders without received inclusions by 1/01/25 will be forfeited without refund.